Swinerton In the News

Swinerton Renewable Energy: January 08, 2013

Swinerton Renewable Energy Featured In Solar Power World's Top 100 Solar Contractors Issue

George Hershman, VP of Swinerton Renewable Energy, chimes in on successful solar building as part of Solar Power World’s Top 100 Solar Contractors Issue!

What’s the most important piece of technical advice would you offer your peers?
Understand the demands of the solar market and build an organization that responds to the challenges. Be flexible and adapt to the constant change. Be passionate about it and surround yourself with passionate people. Make it less technical and more personal.

 What’s the most important business lesson you’ve learned since you’ve been in the industry?

Recognizing that maturing markets aren’t mature and that means changes are expected and inevitable. The solar market is emerging and will have highs and lows and you need to plan for both.

 What do you enjoy least about being in the solar industry?
The continued change of regulations and political support make it difficult to strategically business-plan into the future. Lack of clarity in government support, through incentives and tax programs for solar, causes anxiety in the market that stunts growth opportunities and ultimately slows down job creation.

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