#TipTime: Connecting with the “Connected” Generation

Contributor: Swinerton Blogger   |   October 26, 2016
#TipTime: Connecting with the “Connected” Generation

In San Francisco, California—home to numerous innovative technology companies—construction needs creative ways to reach the “connected” generation. Short of creating a Pokémon Go gym, how can you connect with your tech-savvy clients? How about using a QR code? You’ve probably seen these little boxes on signs, websites, and various advertising material and have wondered what they were. A Quick Response Code (QR Code) is similar to a barcode; however, instead of returning information like prices at the market, the QR code links to a specific location on the Internet. 

To discover the content behind a QR Code, the first thing you need to do is download any free QR Code reader App on your smartphone or tablet. Once downloaded, open the app and hover your device over the QR code; you will then be directed to its associated website. To create a QR Code is easy. Simply download a QR Code generator App on your smartphone or tablet and type in the website you want the QR Code to link to; the App will automatically generate a QR Code for your use.

Both creating and using QR Codes is a simple process—and the possibilities are endless. So, how can a QR Code work in the construction Industry? The most obvious way is linking the QR Code directly to your website, blog, or social media platforms. Where should you put a QR Code? QR Codes can be used on various advertising purposes, but a great way to use a QR Code for educational purposes while directing traffic to your website is to include it on jobsite signage. The QR Code can link to a page on your website that provides detailed information about that project; as long as the actual website address doesn’t change, updated website content will display when the QR Code is scanned.

If you haven’t tried it yet, scan the QR Code on the image below to learn more about Swinerton’s Trinity project. Be sure to re-visit the Swinerton Management & Consulting blog for more tips and updates on our projects.